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Week one

•• January 12 class ••

Topics discussed:

What is News 21?

What are the goals for the project on a national level?  For the UNC team?

View: Snapshot of US Energy Use

Who are you?  What are YOUR goals?

Updates and announcements

Assignments:

Attend Energy Conference at Friday Center between 5-7 p.m. on January 15.  (Wear your Powering a Nation T-shirt.  Our group will be presenting the site content.)

Complete bio and provide photo of yourself to Laura Ruel by Friday,  January 15 at Midnight.

Email personal goals to Laura Ruel by Friday, January 15 at Midnight.

 

Week two

•• January 19 class ••

Topics discussed:

Alternative energy options.  Presentation by John Papanikolas

Read/view before class:

Energy Frontier Research Center Web site: http://www.efrc.unc.edu/

Energy sources

News release about Obama plan for sustainable energy (May 2009): http://www.whitehouse.gov/the_press_office/President-Obama-Announces-Steps-to-Support-Sustainable-Energy-Options/

Global Models in Sustainable Energy

Energy, Society and Environment (read “look inside” pages)

10 Facts On United States Energy Use

The Habitable Planet (online textbook - read free access areas)

Assignment:

Put together a one-paragraph description of an idea/way to tell a story based on the information explored in the readings for this week as well as the class presentation on Jan. 19.  Put in the DROPBOX on our class server space on Howell before the Jan. 26 class.

 

Week three

•• January 26 class ••

Topics discussed:

Marketing presentation by Professors Heidi Hennink-Kaminski and Penny Abernathy

Read/view before class:

Wilcox, D., & Kanter, B. (2007). Demystifying Web 2.0 for VolCom  Groups: Blogs, rss, tagging, wikis and beyond. [Powerpoint slides] http://beth.typepad.com/beths_blog/2007/01/demystifying_so.html

Stelzner, M.A. (2009) Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses. Retrieved from: http://www.whitepapersource.com/socialmediamarketing/report/

Review the six marketing plans for Powering a Nation.  Located on the class server space on Howell in the "Marketing Plans" folder.
Assignment:
Wilcox, D., & Kanter, B. (2007). Demystifying Web 2.0 for VolCom  Groups: Blogs, rss, tagging, wikis and beyond. [Powerpoint slides]
http://beth.typepad.com/beths_blog/2007/01/demystifying_so.html

Stelzner, M.A. (2009) Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses. Retrieved from:http://www.whitepapersource.com/socialmediamarketing/report/

Assignment:

Based on this week's readings and presentation, choose ONE marketing idea you feel it would be best to pursue to promote Powering a Nation content.  Describe it in a few sentences and include why you think the plan will work.   Put in the DROPBOX on our class server space on Howell before the Feb. 2 class.

 

Week four

•• Feb. 2 class ••

Topics discussed:

Discovery Education presentation by Kelli Campbell and Maria Fragnoli

Read/view before class:

Review discoveryeducation.com by using this protocol, developed for you by speaker Maria Fragnoli.  Log onto the site with your email address. (Check Laura Ruel if you are unsure of the email used.)  Password is: discovery.

Come to class with ideas of how Powering a Nation could work with Discovery Education.

Assignments:

To come...

 

Week five

•• Feb. 9 class ••

Topics discussed:

Meet your coaches

Read/view before class:

Links to come...

Assignments:

To come...

 

Week six

•• Feb. 16 class ••

Topics discussed:

Multimedia storytelling with Brian Storm of MediaStorm.org

Read/view before class:

Links to come...

Assignments:

To come...

 

Week seven

•• Feb. 23 class ••

Topics discussed:

Investigative reporting

Read/view before class:

Links to come...

Assignments:

To come...

 

Week eight

•• March 2 class ••

Topics discussed:

Multimedia storytelling with Maria Ignacia Errazuriz

Read/view before class:

Links to come...

Assignments:

To come...

 

Week nine

•• March 16 class ••

Topics discussed:

Planning class

Read/view before class:

Links to come...

Assignments:

To come...

 

Week ten

•• March 23 class ••

Topics discussed:

To come...

Read/view before class:

Links to come...

Assignments:

To come...

 

Week eleven

•• March 30 class ••

Topics discussed:

To come...

Read/view before class:

Links to come...

Assignments:

To come...

 

Week twelve

•• April 6 class ••

Topics discussed:

To come...

Read/view before class:

Links to come...

Assignments:

To come...

 

Week thirteen

•• April 13 class ••

Topics discussed:

To come...

Read/view before class:

Links to come...

Assignments:

To come...

 

Week fourteen

•• April 20 class ••

Topics discussed:

To come...

Read/view before class:

Links to come...

Assignments:

To come...

 

Week fifteen

•• April 27 class ••

Topics discussed:

To come...

Read/view before class:

Links to come...

Assignments:

To come...
 
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